Sunday, February 3, 2008

La Cereza Shines Silver

Temecula, Calif. / Feb. 1. 2008

Wine drinkers seeking to explore new and exciting worlds in the vast cosmos called the wine industry often find themselves overwhelmed by the seemingly infinite amount of wines available to them. Add to this conundrum a whole slew of promotional schemes by labels including point systems, critics’ reviews and shelf talkers…all aimed to assuage possible buyers to purchase their bottle of wine instead of the one next to it. Is your head spinning yet?

Well, just like any other competitive market, wineries have the ability to have their products rated objectively each year during a handful of annual wine competitions. One of largest of which is the annual San Francisco Chronicle Wine Competition. Located at the doorstep of Napa Valley, wineries that earn medals during this wine competition consider it a huge feat, a right of passage, so to speak, in the wine world.

La Cereza Vineyard and Winery, located in Temecula Valley, is now the proud bearer of that title after winning silver medals in the San Francisco Chronicle Wine Competition for both their Sangiovese and Tempranillo red wines.
Judged next to wines from appellations long-recognized for excellence in red wine-making like Napa, Sonoma and Central Coast, La Cereza considers these awards a great honor as well as a testimony to their desire to produce high-quality wines capable of competing with the best.

The earning of a silver medal for their Tempranillo varietal is especially exciting for the Spanish-themed winery, as this grape is considered to be the quintessential Spanish grape, used to make the world-famous Rioja red wine.
“The choice to produce this wine here denotes the foresight of our winemaker to acquire tempranillo grapes from Guadalupe Valley,“ said Buddy Linn, owner of La Cereza. “This fruit is extremely high-quality and the outcome has been a very consistent and exceptional wine.”

La Cereza’s silver medal award for their Sangiovese is also remarkable, considering it’s the first year that the winery has ever produced this unique Italian varietal.
La Cereza winemaker Gus Vizgirda said he has long been honing in on his winery’s potential to produce excellent wines from Mediterranean grapes such as Tempranillo and Sangiovese.

“We have a very unique winemaking style here in the (Temecula) Valley and particularly at La Cereza,” said Vizgirda. “It’s based on the fact that we have a terroir here that is very similar to the Mediterranean, so although we may not be producing wines like the ones you’ll find up North, we’re confident and proud that we have a style that’s totally different and the quality is just as good.”

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