Sunday, March 19, 2017

A Coastal Festival of Wine & Food Fresh Daily

by Frank Mangio

At first glance, the entrance to Seaside Market in Cardiff appears more a promenade of relaxed coastal beach colors and culture that have attracted the beach community for years.  A large signature logo in inviting blues, a lively entrance in wood d├ęcor that links with similar looking patio and cafe seating and a multi–hued stone walkway leading to fruit and veggie stands, is as attractive, relaxing and comfortable a natural food market as you can discover.  Once inside, Sinatra music, and a festival of eye-pleasing imagery of coastal beaches, fishing and surfing  are presented in larger-than-life vivid photography.  Another wall reveals a historic collection of surfboards and a 4 panel super sized video board of special products and an outside weather station.

Seaside Market in Cardiff, serving this North San Diego community since 1985, recently underwent significant improvements with a festival lifestyle of coastal excitement

Each department in Seaside Market is bustling, attractive and well-stocked with fresh food, health products and services, beverages, baked goods, floral and gift, meats, seafood, cuisine to go and a charcuterie of cheeses and cold cut meats.

I was on assignment to meet the wine department buyer, Steve Ark, who is the  architect  of a vastly expanded wine department that has grown some 50% since the market improvement projects were put in place. The  well-lit, soft circle department, invites  consumers to surround themselves with a world of choices, exciting to review familiar favorites as well as new discoveries.  Ark has been involved with Seaside and its wine department for some 15 years and has seen it all. He has a self-assured confidence in all the names and wine countries chosen, and keeps up to date with wine trends.

The talk of Seaside Market in Cardiff is its complete wine department under
the expert direction of Wine Buyer Steve Ark.

I asked him what was moving off the shelves these days.  “Cabernet Sauvignon and Chardonnay are still kings of the reds and whites we sell,” he revealed. “We also see a lot of Pinot Noir being sold.  Argentina and New Zealand  are up and coming countries with quality wines. We get solid sales from France , Italy and Spain .  When it comes to California,  I personally love the wines from the Central Coast ( featured recently in TASTE OF WINE), and the Russian River district of Sonoma. I watch the wine vintages each year for any weather concerns that might lower the quality of each country’s wines.  Quality of production for our inventory is first priority.”

I noticed that the wines offered were in most price ranges and were stable, well marked and in easy to read categories.  Ark commented that “we have a full range of customers from value to premium that know their wines and what they like. We don’t play with pricing.  Our most popular wines are easy to find at eye level.  We have some great relationships with suppliers over the years and can get some special brands and vintages that our customers appreciate greatly.”

Seaside Market has a famous Burgundy Pepper Tri Tip, infused with a secret  tumbling process that only Seaside presents.  At $16.99 a pound, it quickly sells out daily.  I put the question to Ark about pairing it with wine.  “I would recommend a big red like a Zinfandel or a Syrah,” he offered.
Moving closer to me and pointing to an Oregon Pinot Noir with a decidedly Burgundy flavor, his personal choice became evident.  “But that’s the one I would have with it.”

Just above the wine department sits an upstairs mezzanine with a kitchen for food preparation.  Wine tastings and full courses of wine and dinner events are in the planning stages.  More than ever, Seaside Market will be more of a community gathering place of special of  importance.  Visit

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