Brix Chix Clixs Debuts at Keyways

TEMECULA, CA --Keyways Vineyard & Winery, which has already made a name for itself as the only women–owned and =-operated winery in Southern California, is about to break new ground.

On April 23 at 7 p.m. the winery will hold the first meeting of Terri’s Brix Chix, one of the first woman-only wine clubs in the nation.

“Terri’s Brix Chix is a wine club for local ladies who enjoy wine to come together for education, inspiration, entertainment and empowerment,” explained Terri Pebley, winery founder. “As far I know, we are the only such club in California.”


Monthly meetings of the club’s Chix Clixs will include wine tasting, food, networking, education on wine and women’s topics and games and fun activities. Occasionally the club will hold events that would include spouses and significant others.

The club gets its name from brix, a unit that measures sugar content of grapes, grape juice (must) or wine.

Pebley was surprised that there were not more women-only wine clubs because woman play such a big role in the wine business.

According to San Diego-based Wine Adventure magazine:

· 80 percent of women prefer wine to other alcoholic beverages.

· 57 percent of the consumers who purchase wines costing more than $20 for special occasion are women.

· 53 percent of those buying wines $15 and more are women,

Terri Pebley has never been satisfied with the status quo. The math major turned CPA and attorney is a successful commercial real estate broker. Wherever Terri has set her sights, she’s made a difference. She oversaw a dramatic $1.5 million makeover of the winery and tasting room that has transformed Keyways into a comfortable and entertaining place for wine lovers to gather in what she calls the “Romantic Side” of Temecula’s Wine Country. She’s particularly proud of the new line of Femina Vita wines she’s creating for women with the help of Winemaker Michael Tingley. With women making 60 percent of the wine-buying decisions, Pebley thought it was time to make a wine that appeals to the female palate.

Keyways Vineyard & Winery sits on about 13 acres at the confluence of the 2,000-acre Valle de los Caballos -- Valley of the Horses – and the southern tier of Temecula’s Wine Country at 37338 DePortola Road.

From the 15 freeway, head out Highway 79 South/Temecula Parkway toward Indio, turn left on Anza Road and right on DePortola Road for about 2 miles. The tasting room is open daily 10 a.m. to 9 p.m. during December.
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